There are currently around 7.1 million online retailers operating worldwide.
With so many companies out there, you need to make your eCommerce business stand out if you want to succeed. This means providing better customer service than the competition. One of the best ways to do this is through automation.
So what is eCommerce automation, and how can it benefit your business? Keep reading to find out.
What Is eCommerce Automation?
Online businesses often handle a lot of data, and in many cases, this is done manually. This can be an issue, as manual data input can be time-consuming and tedious. The larger a business is, the more time needs to be spent on such things.
Many companies these days opt for eCommerce automation as a way to save time and money, increasing the overall productivity of their business. As the technology available improves, automation in eCommerce is becoming more effective.
How Can RPA Help a Small eCommerce Company?
If you want your eCommerce business to grow, implementing automated systems can be one of the best ways to go about it. While some people don't like to make changes to their businesses, eCommerce automation provides a range of benefits that make it a good idea.
Saves Time
Perhaps the most notable benefit is that automation can save a lot of time for your workers, and your customers. When it comes to online purchasing, getting orders processed quickly will with customer retention. If competing companies can outperform you here, your customers will go to them instead.
You can provide automated order tracking notifications so that your customers can keep an eye on their orders. By saving time on repetitive tasks, orders will get to people faster, improving customer satisfaction.
Streamlines Processes
Processing an order has multiple steps, but it's fairly simple. For every additional order, however, this becomes more difficult. As your business grows and you start making more sales, you'll quickly realize how hectic things can get.
Automation tools can generate shipments for bulk orders, update inventory, and more. This will keep things flowing smoothly and prevent interruptions or delays, even with large workloads.
Quality Marketing Leads
Generating leads is a big part of digital commerce. Automation helps with this by making business operations more efficient. This will generate more quality marketing leads.
Lead quality is directly related to client close rate. Poor leads mean a poor close rate and can waste various resources.
Automation makes it easier to reach a wider audience, providing data on things like click-through rates. This data will help identify ideal leads which you can then turn into sales.
Faster Order Delivery
One of the main benefits for customers when shopping online is that they can get orders sent out quickly. The faster a product gets delivered to them, the happier they'll be.
Automation tools can handle things like inventory management and label printing, reducing the amount of manual work needed. The result is increased productivity and an improved customer journey. This can also improve customer retention and will make people more likely to recommend your brand to others.
Reduced Cart Abandonment
Cart abandonment is when people have items in their shopping cart, but leave your site before making a purchase. Automated systems can help by identifying visitors to your site, and sending them reminders via email or text. Doing this can bring visitors back to your site where they'll finish their purchase.
This will only work with visitors whose details you have, so your system can contact them. It won't turn all abandoned carts into sales, but it will undoubtedly provide a boost.
What Are the Benefits of Email Automation?
Email marketing is one of the most powerful marketing tools available, especially for eCommerce businesses. EmailTree uses AI (artificial intelligence) to automate email workflow which can provide your business with several benefits.
Engages Leads and Converts Them to Sales
If you don't make an effort to communicate with leads, you won't be able to turn them into paying customers. Anyone who has opened an account or signed up for a newsletter clearly has some sort of interest in your brand, but they may need some more encouragement before proceeding.
You can automate emails to go out at specific time intervals with details or offers that will interest your prospects. This added communication will get people to look at your site and will generate more sales.
Bothers Customers Less
One thing to be careful of with emails is sending too many. If customers are being bombarded with emails, they'll likely unsubscribe, or mark your site as spam. With automated systems, you can segment your customers into different groups, and email them all in a suitable manner.
You can decide what emails to send to which groups, ensuring people only get emails that will be of use to them. This is better than sending every email out to everyone on your list.
Provides a Personal Touch
With automated emails, you can tailor them to each customer. Using customers' names will make them feel more personalized, increasing the chances of people interacting with them, and helping to improve customer loyalty.
The content can also be tailored based on their previous behaviors on their site. You could include promotions or offers related to their previous purchases, for example.
Customer Service for an eCommerce Store
AI is becoming increasingly popular in various industries. It can allow customers to interact in real-time with an automated system, providing them with assistance whenever they need it.
People generally contact customer service teams when they have issues with an online store, and these concerns need to be handled correctly if you want to retain these customers. One of the most important things to consider is speed. No one likes waiting for a response when they have a problem, so you want to deal with things as quickly as possible.
With Emailtree you can automate emails to respond to customer queries immediately. Our system can create actionable insights based on customer requests, and make rapid decisions about how to best respond.
Additional Capabilities
EmailTree can route customers to the most suitable customer service agent based on their needs. This will ensure no time is wasted in finding someone with the right knowledge base to deal with an issue that a customer has.
EmailTree can track a range of metrics such as average response rates, first contact resolution rates, and SLA compliance rates. From this, you can see how effective your system is, and make any necessary changes.
Some people prefer to use other communication channels rather than email. With Emailtree, you can automate messages to customers via WhatsApp, Messenger, and others. It will adapt so that it responds to customers through whatever channel they have contacted you using.
Your Email Automation Solution
You're no longer wondering, "What is eCommerce automation?" and you know how it can help you. EmailTree can have a huge impact on how effective your customer service is, increasing customer satisfaction and helping your business to grow.
Our system can help to automate up to 80% of your work within just one month. To find out more about how we can help your business, click here to see some of the main use cases of Emailtree.